Privacy Policy
Last Updated: April 29, 2026
Introduction
EW Motion Therapy ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with us online.
Please read this policy carefully. By using our website, you consent to the practices described here. If you do not agree with this policy, please do not use our website.
Important Note: This Privacy Policy applies to information collected through our website. If you become a patient at one of our clinics, your health information will also be protected under our Notice of Privacy Practices (HIPAA), which you will receive when you begin care. That document describes how we use and protect your medical records and health information within our clinical practice.
Information We Collect
Information You Provide Directly
When you interact with our website, you may choose to provide us with personal information, including:
Contact Information When you submit an appointment request, contact form, or sign up for our newsletter, we may collect your name, email address, phone number, and preferred clinic location (Birmingham, Tuscaloosa, or Hoover).
Health-Related Information If you describe your condition, symptoms, or reason for seeking physical therapy through our online forms, we collect this information to help our team prepare for your consultation. Please note that information submitted through our website before you become an established patient is not protected under HIPAA, though we still handle it with care and confidentiality.
Communication Records When you email us, submit a form, or otherwise communicate with us through our website, we retain those communications and your contact information to respond to your inquiries and maintain records of our correspondence.
Information Collected Automatically
When you visit our website, certain information is collected automatically through cookies and similar technologies:
Device and Browser Information We collect information about the device and browser you use to access our website, including your IP address, browser type, operating system, and device identifiers.
Usage Information We collect information about how you interact with our website, including the pages you visit, the time and date of your visits, the time spent on each page, the links you click, and the page that referred you to our site.
Location Information We may collect general location information based on your IP address to understand where our website visitors are located and to provide location-relevant content about our Birmingham, Tuscaloosa, and Hoover clinics.
For more details about the cookies and tracking technologies we use, please see our Cookie Policy.
How We Use Your Information
We use the information we collect for the following purposes:
Providing Services and Responding to Requests We use your contact and health-related information to respond to your inquiries, process appointment requests, and connect you with the appropriate clinic and care team.
Improving Our Website We analyze usage data to understand how visitors interact with our website, identify areas for improvement, and optimize our content to better serve your needs.
Communications With your consent, we may send you newsletters, educational content, and information about our services, including physical therapy, clinical Pilates, personal training, and pelvic floor therapy. You can opt out of marketing communications at any time.
Advertising and Marketing We may use your information to deliver targeted advertisements about our services on other websites and platforms. You can manage your advertising preferences as described in our Cookie Policy.
Legal Compliance and Protection We may use your information to comply with applicable laws, respond to legal requests, protect our rights and property, and ensure the safety of our users and the public.
How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:
Service Providers We share information with third-party vendors who perform services on our behalf, such as website hosting, email delivery, analytics, and advertising. These providers are contractually obligated to use your information only for the purposes we specify and to protect your information appropriately.
Analytics Partners We use Google Analytics and similar tools to analyze website traffic and usage patterns. These partners collect information through cookies and similar technologies. You can learn more about how Google uses your information at google.com/policies/privacy/partners.
Advertising Partners We work with advertising partners, including Google Ads and Meta (Facebook), to deliver targeted advertisements. These partners may collect information about your online activities over time and across different websites.
Legal Requirements We may disclose your information if required to do so by law, in response to a subpoena or court order, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business Transfers If EW Motion Therapy is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.
Your Privacy Choices
Marketing Communications You can opt out of receiving marketing emails by clicking the "unsubscribe" link in any email we send or by contacting us directly. Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your appointment requests or inquiries.
Cookies and Tracking You can manage your cookie preferences through your browser settings or through our cookie consent tool. For more information, please see our Cookie Policy.
Do Not Track Some browsers offer a "Do Not Track" feature that signals to websites that you do not want your online activity tracked. Our website does not currently respond to Do Not Track signals, but you can manage tracking through your cookie preferences.
Data Security
We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure servers, and access controls.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security. You provide information to us at your own risk.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider the nature and sensitivity of the information, the purposes for which we collected it, and applicable legal requirements.
Third-Party Websites
Our website may contain links to third-party websites, such as social media platforms, educational resources, or partner organizations. This Privacy Policy does not apply to those websites. We encourage you to review the privacy policies of any third-party sites you visit, as we are not responsible for their privacy practices.
Children's Privacy
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13 without parental consent, we will delete that information promptly. If you believe we may have collected information from a child under 13, please contact us immediately.
California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
Right to Know You have the right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, our purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions.
Right to Correct You have the right to request that we correct inaccurate personal information we maintain about you.
Right to Opt Out You have the right to opt out of the sale or sharing of your personal information for targeted advertising purposes.
Right to Non-Discrimination We will not discriminate against you for exercising your privacy rights.
To exercise these rights, please contact us using the information provided below. We may need to verify your identity before processing your request.
Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this page.
We encourage you to review this policy periodically. Your continued use of our website after any changes indicates your acceptance of the updated policy.
Contact Us
If you have questions about our use of cookies, please contact us:
EW Motion Therapy
3125 Independence Drive, Suite 300B
Homewood, AL 35209
Phone: (205) 879-7501
email: info@ewmotiontherapy.com